SMT Enhances Masters Coverage

SMT Helps Golf Channel Operate Fully Featured Mobile Studio for Masters

SMT’s GOTO Board Enables a More Comprehensive Masters’ Broadcast

DURHAM, N.C.–(BUSINESS WIRE)–SMT (SportsMEDIA Technology Corporation), the leading provider of graphics, statistics and video enhancement solutions, today announced it is working with the Golf Channel to operate a remote studio on location at the 2011 Masters Tournament, the most prestigious golf event of the year. Luke Donald took the Par-3 Contest Wednesday and official tournament play is underway until April 10, 2011 in Augusta, Ga.

“SMT’s GOTO Board truly enhances the Golf Channel’s on-site broadcast at the Masters. Their analysts love this intuitive tool that gives them all the relevant information they need to do an in-depth analysis of the tournament.”

The Golf Channel’s remote studio is equipped with SMT’s software, rendering system and GOTO Board, a 65-inch interactive touch screen, duplicating the capabilities of the Golf Channel’s Orlando studio, in order to provide the most compelling coverage of the Masters. SMT’s GOTO Board enables the on-air talent to intersperse live video from the course, hole-by-hole flyover video, display tee times, pairings, live scoring, and comprehensive round-by-round and cumulative statistics. At the simple touch of the screen, the on-air talent can play, replay and pause video to provide complete analysis for the television audience.

“The Golf Channel relies on SMT to deliver the right tools for their remote studio,” said Gerard J. Hall, CEO and founder of SMT. “SMT’s GOTO Board truly enhances the Golf Channel’s on-site broadcast at the Masters. Their analysts love this intuitive tool that gives them all the relevant information they need to do an in-depth analysis of the tournament.”

SMT Integrates Masters’ Sponsors Branding into Video Transitions

SMT’s technology creates a unique branding opportunity for Bridgestone Golf, a leading golf equipment company and sponsor of the Golf Channel. Via SMT’s software, Bridgestone’s branding is integrated into all the video transitions during the broadcast.

“Our primary goal with the Golf Channel was to take a studio-centric system and make it work seamlessly and flawlessly on-site in Augusta,” said Don Tupper, vice president of business development for SMT. “However, SMT’s technology has been designed with the flexibility to create some very unique marketing opportunities for sponsors as well. We are delighted to support the Golf Channel and their sponsors to reach their goals for this exciting event.”

SMT production and account manager Jimmy Bradley is on-site at the Masters working with the on-air talent to maximize the capability of SMT’s technology and ensure a successful broadcast.

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